Music!

The music industry is facing huge challenges. One of its biggest challenges is the huge drop of music sales in their traditional business model. Businesses (pubs, discos, stores, parking, hotels and many more) depend on music to add value to its core activities. Legal acquisition of music is not enough for these businesses, requiring a specific music license for public execution that needs to be acquired separately. Collective rights societies sell those licenses, for the repertoire they represent, to businesses and collect and distribute the rights to the rights holders (artists, authors and producers). The public music execution licenses are increasing, while the traditional music sales market is decreasing. The current problem is that these collective rights societies cannot hear. They do not have an accurate way to know which music is used by businesses and consequently this affects the way they distribute the rights. Until now!